Editorial: La Vanguardia

• The World Travel and Tourism Council (WTTC) predicts that Spain may reach one hundred million foreign tourists this year.
• The international tourism fair, Fitur, gathered more than 250,000 people and 10,000 companies from 156 countries, marking the consolidation of tourism in Spain.
• Spain has managed to position itself very well against its tourist competitors, diversifying its offer beyond sun and beach.
• Despite the increase in prices, tourism in Spain remains strong thanks to the improvement in the quality of accommodation.
• The president of Meliá Hotels International, Gabriel Escarrer, warns that a 10% increase in tourists might not be sustainable and calls for a strategic plan for tourist development.
• Julia Simpson, from the WTTC, suggests solutions such as regulating short-term rentals and adjusting pricing based on visitor influx to avoid tourist saturation.

Conclusion: The challenge for Spain is to balance tourism success with sustainability and quality, to ensure that tourism benefits everyone.

---